Модели ГУМа : костюмы, платья : [альбом моделей с чертежами выкроек] / Отдел мод Государственного универсального магазина (ГУМ) ; начальник отдела мод В. Д. Ильина ; художники И. В. Воробьёва, А. П. Свиркин ; старший конструктор И. Н. Андреева ; художественный редактор И. А. Карлова.
Москва : Советская Россия, 1988. 30 страниц, иллюстрации, чертежи выкроек в уменьшенном масштабе 1:10 ; 28 х 22 см.
Мягкая обложка. Тираж 80 000 экземпляров.
Обложка - хорошая: вертикальный залом по всей высоте передней и задней сторонок, потёртости кромок и уголков, мелкий скол нижнего края задней обложки. Блок - очень хорошая: чистый, иллюстрации яркие, чертежи выкроек чёткие и полностью читаемые.
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GUM Fashion Models : Suits, Dresses : [pattern album] / GUM (State Department Store) Fashion Department ; head of the fashion department V. D. Ilyina ; artists I. V. Vorobyova and A. P. Svirkin ; senior pattern constructor I. N. Andreeva ; art editor I. A. Karlova.
Moscow : Sovetskaya Rossiya, 1988. 30 pp., illustrated, with sewing pattern diagrams reduced to scale 1:10 ; 28 x 22 cm.
Paper wrappers. Print run of 80,000 copies.
Wrappers good: vertical crease running the full height of front and rear covers, edge and corner rubbing, small chip to the lower edge of the rear wrapper. Text block very good: clean, illustrations bright, pattern diagrams crisp and fully legible.
An illustrated fashion-and-sewing-pattern album issued directly by the Fashion Department (Отдел мод) of GUM, the Soviet Union's flagship state department store on Red Square, whose in-house design studio functioned as a mass-market counterpart to the more exclusive Moscow and All-Union Fashion Houses (ОДМО). Aimed at home dressmakers, the album presents 22 numbered garment designs, together with 15 further model variants (37 designs in total), each credited to a named GUM staff designer and pattern constructor. Every model is accompanied by a scaled construction diagram (1:10), a fabric-consumption specification, and instructions for enlarging the pattern to full size, reflecting the centralized "build-it-yourself" character of Soviet consumer fashion publishing, in which access to finished ready-to-wear garments was limited and home sewing from published patterns was a standard practice. The fashion plates themselves, boldly rendered in flat gouache-style color with the exaggerated shoulders, cinched belts, and graphic silhouettes typical of the late-1980s Perestroika-era Soviet fashion press, are of independent interest as examples of Soviet commercial fashion illustration at the close of the socialist period. Ephemeral by nature and typically discarded once its patterns were used, the album is now of interest to collectors of Soviet design ephemera, historians of Eastern Bloc consumer culture, and vintage-pattern enthusiasts.