Marks Labels Packaging in Light Industry Soviet 1962 Марки ярлыки упаковка СССР

Lurie, M. Ya. (Comp.). Marks, Labels, Packaging in Light Industry (Marki, yarlyki, upakovka v lyogkoy promyshlennosti), 1962. In Russian.

$200.00
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Marks Labels Packaging in Light Industry Soviet 1962 Марки ярлыки упаковка СССР
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Lurie, M. Ya. (Comp.). Marks, Labels, Packaging in Light Industry (Marki, yarlyki, upakovka v lyogkoy promyshlennosti), 1962. In Russian.

$200.00

Лурье М. Я. Марки, ярлыки, упаковка в лёгкой промышленности.
Марки, ярлыки, упаковка в лёгкой промышленности / Сост. М. Я. Лурье; спец. ред. М. Л. Иоффе; художники И. В. Богдашевский, А. М. Шимко; подбор иллюстраций П. В. Трейвас.
Москва: ВИАЛЕГПРОМ, 1962.
110, [2] с. : ил. ; 29 × 21,5 см. Издательский картонажный переплёт. Тираж 5000 экз. Штампы расформированной библиотеки.
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Marks, Labels, Packaging in Light Industry / Comp. by M. Ya. Lurie; Spec. ed. M. L. Ioffe; Artists I. V. Bogdashevsky, A. M. Shimko; Illustration selection by P. V. Treyvas.
Moscow: VIALEGPROM, 1962.
110, [2] pp. : ill. ; 29 × 21,5 cm. Publisher’s cardboard binding. Edition of 5,000 copies. Deaccessioned library stamps.

This unique professional catalog serves as a comprehensive visual encyclopedia of industrial graphics and branding in the early 1960s. The text provides a deep dive into the internal logic of Soviet commercial aesthetics, including the arrangement of trademarks, garment labels, textile ribbons, and sophisticated packaging solutions for the light industry of the USSR and several foreign countries. Compiled by M. Ya. Lurie and curated by P. V. Treyvas, the volume documents the exact moment when Soviet "Thaw-era" design began to synthesize modernist international trends with socialist production standards. It covers a vast array of typographic styles, logo designs, and material samples, reflecting the era's increased focus on consumer culture and the visual identity of manufactured goods.
The 1962 VIALEGPROM edition is a rare and vital primary source for historians of graphic design and branding, featuring extensive illustrations by renowned artists I. V. Bogdashevsky and A. M. Shimko. The book showcases how labels and packaging were used not only for identification but as tools of aesthetic education and market positioning during the Cold War competition of commodities. Its large format and high-quality reproductions of ephemeral items—many of which have not survived in physical form—make it an indispensable reference for understanding the transition from Stalinist neoclassicism to the sleek, functionalist "60s style." For bibliophiles and collectors of Soviet industrial design, this catalog represents a peak of mid-century technical publishing, capturing the vibrant visual language of a rapidly modernizing industry.

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