За рулем. Двухнедельный иллюстрированный журнал. 1937 год, № 4 (февраль).
Москва: Жургазобъединение, 1937.
32 с.: ил.; 25×17,5 см.
Иллюстрированная издательская обложка.
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Za Rulem (Behind the Wheel). A Two-Week Illustrated Magazine. 1937, No. 4 (February).
Moscow: Zhurgazob"edinenie (Journal and Newspaper Association), 1937.
32 p.: ill.; 25×17.5 cm.
Illustrated publisher's cover.
This February 1937 issue of the biweekly magazine "Za Rulem" (Behind the Wheel), founded in 1928 on the initiative of journalist Mikhail Koltsov, exemplifies its transformation into a tool of ideological mobilization on the eve of WWII. While initially conceived as a popular mass magazine to promote automobile culture, this issue is heavily focused on military and patriotic themes, featuring articles on troop transport, "people of Stalin's hardening," and new fuel standards for transport. The magazine's design involved prominent artists like Boris Efimov. This publication serves as a valuable primary source, illustrating how specialized technical media were harnessed for state propaganda during the late 1930s, blending practical automotive information with the rhetoric of Stalinist industrialization and militarization.
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